I LOVE to just look about on webshops and see if they have anything new that I absolutely need and can’t imagine to live without. A few weeks ago I came across a small webshop that had the ecotools eye brush set. I was elated.
For those of you who don’t know, ecotools is impossible to buy in Europe, there are no official sellers anywhere near me, or who ship to me. So finding a brush kit for a reasonable price in a webshop made my day (I find ebay a scary place). Only a few minutes later I hit the ‘order’ button with a smug grin on my face.
When I finally received the package, I ripped it open only to find…a fake. Okay it really looked like the real deal, but it was not. After some emailing back and forth to the webshop I decided I wanted an authentic brush set and tried to find a certified ecotools seller but found again nothing. Eventually I decided to order one from amazon.de for a reasonable price of 8 or 9 euros.
Months before this event ordered a different ecotools brush set (the one with the blushbrush, eyebrush, concealerbrush etc) from a different webshop, but I could never tell if it was real or not. Back then I had looked at a few webpages that showed me how to spot fake ecotools products. But I found that they weren’t very helpful, as they were just pictures of a label or product with the description saying ‘look at the label, it’s all wrong!’, I really couldn’t tell what was wrong with it. So I shrugged and moved on.
But with the arrival of the amazon package, I was finally able tell the difference between real ecotools brushes and fakes.
Ofcourse I can’t say for sure that the amazon brush set is real, but everything points to it. Exept for the darkness of the text on the handles of the brushes. That’s the only thing I could find. But I’m confident this set is real, if you have a different opinion, voice it below in the comment section.
So without further ado, let’s find out what the difference between a real and fake brush set is.
At first glance these brush kits look quite similar. But if you look closely, you can see that the green decoration (leaves and plants) is more detailed on the real brush set (on the right) compared to the fake one (on the left). The decoration also doesn’t touch the edges of the packaging nicely on the fake set.
The label on the front can be a big giveaway. The fake label is made from a different more plastic like material. The fake set says: ‘ecotools TM’ whereas the real set says ‘ecotools R’. The ecotools website also uses a ‘R’ registered symbol and not a ‘TM’ trademark symbol.
Again the fake kit has less detail in the green decoration and in the yellow ‘sticker’. Look for a stem in the plant on the packaging. the fake plant doesn’t really have a stem, the real one does.
This is only for people who can see really well. The purse shown on the yellow label has a very little tag on it. On the real brush set the little tag actually reads ‘ecotools’. On the fake one it only has a few O’s and dots on it.
On the front of the package there is also a little ‘For the planet’ sign. On the real one the border around the sign is equal in thickness on all sides. The fake sign has a border that’s thick on the top, slimmer on the sides, and just not very equal on all sides.
On the back of the packaging you can hopefully see that the titles aren’t all equal in height and they are not very bold. The text on the real packaging is neat and has bold titles that are equal in height. The fake on just isn’t very neat.
On the bottom of the packaging there are a few lines on copyright and who produced it and all that jazz.
The words ‘ecotools’ and ‘ecoinsiders’ should have little registered symbols next to them. The fake one does have the space for the symbols, but the symbols themselves are missing.
Let’s get inside the packaging! The brushroll you get with the brushes is nice and sturdy and there are no loose threads. The fake brushroll is flimsy and mine is even broken next to the bit of velcro.
The label! The label should be dark and say ‘ecotools R’. The fakeone is obviously quite different, but not all labels are as different as the one I am showing here. Notice that the fake one also says ecotools TM instead of ecotools R.
As you can hopefully tell from this picture, the real brushes that are shown on the right have relatively dark handles compared to the fake ones, that have very light tinted handles. The fake angled eyeshadow brush is also lacking two decorative lines on the ferrule. The height and burned in text is completely similar. However I do know that some fake brush sets don’t have any lettering at all on the brushes. Real ecotools brushes will always have the brand name printed on handle.
Here you can see the missing lines more closely. As for the bristles themselves; the fake ones are just as soft as the real bristles, but they are also a lot weaker. The real brushes are soft yet firm.
Another little thing that doesn’t go for all fake brushes is that the ferrule isn’t sitting tightly around the handle. On the real brush the ferrule ‘sinks in’ wereas on the fake brush the metal lies on top of the bamboo.
Taking all of this information, I can now finally tell if my other brush set is real or fake. Can you? See if you can tell if this brush set is real or fake, using the photos below.
And? Have you found the answer?
Okay, you got it, it is fake.
The label on the outer packaging and inside the brushroll both say ecotools TM instead of ecotools R. The border around the 1% for the planet sign isn’t equal in thickness. And the plant-like decoration does not have a stem and is not very detailed. The ferrules on the brushes do not fit nicely onto the bamboo handle aswell.
What you might not have been able to tell, is that the last two brushes shown, are exactly the same save for the colouring. I believe that in the real brush set, there is some difference between the eyeshadow brush and the concealer brush.
I have emailed both webshops about this error and I assume they will fix it. I suggest that whenever you buy a product from a unofficial seller you check werether it is the real deal or not. At least now you can tell if you got a genuine ecotools brush kit or not.
I hoped this helped you!